Ritchie runs and cofounded Australias biggest and most successful Urban Event Management Company. A market leader in the industry, Urban Agent is renowned for it professionalism as well as involvement in the biggest events Australia has ever seen. Urban Agents office in Surry Hills NSW now has 8 full time employees specialising in Marketing, Event Management, PR, Web & Graphic Design Urban Agent has recently teamed up with Paperchase to present some of the biggest Urban tours in Australia with events such as SupaFest. see www.supafest.com.au In 2011, Urban Agent is diversifying into other fields within the entertainment industry.