Rome Rohicks

Decide Where to Monitor Social Media

Social media is relationship and conversation media. At its core is the art of building relationships with others, human-to-human. However, you can’t be everywhere conversing with everyone at the same time. You need to pick your battles. Where you "hang out" digitally, just like any outreach and marketing program, should be driven by where your constituency hangs out. The notion of the social customer how to get more targeted twitter followersshould reflect not only your current paying customers, but also potential customers and industry thought leaders. Monitoring can help you figure out where these people are, and therefore what channels are best for you to listen to and engage.

Take Advantage of Twitter Lists

Want a simple, FREE way to find journalists looking for story resources? HARO and Profnet are not the only resources you should be using. Twitter is one of the most powerful pitching resources available today, and Twitter lists are often overlooked by PR professionals. You don’t need to be following a Twitter user to add them to a list, and your list can be completely private – making it an invaluable research and monitoring tool. You can build lists specific to an industry and/or a client. For example, if you have a client buy twitter followers fast that manufacturers and sells solar panels for residential use, you could have one list following sustainability reporters, a second list following solar competition in your state, a third list following “green” lifestyle media and a fourth list following local real estate, construction and home builder media.