Sandra Bumbar-Malchow

Senior Communications Leader | Corporate, Consumer & Policy Communications

I am a senior communications leader with more than 20 years of international experience shaping and delivering integrated communications strategies across corporate, consumer and policy contexts.

I work at the intersection of brand, reputation and regulation, leading complex, multi market communications programmes from strategy to execution. My expertise includes media relations, stakeholder and partnership management, crisis and issues communications, digital and social media, events and integrated marketing, with a strong focus on building trust in regulated environments.

A significant part of my career has been dedicated to travel, tourism and hospitality, including international and EU level initiatives for public institutions and global brands. Most recently, I have been leading communications for the European Capital of Smart Tourism initiative, bringing together sustainability, innovation and destination branding across European markets.

I am known as a calm, collaborative leader who builds high performing teams and strong agency partnerships. I regularly advise senior leadership and cross functional stakeholders, translating global strategies into locally relevant narratives that create long term impact.

Core Capabilitities

• Regional Communications Strategy DACH & CEE
• Consumer, Corporate and Policy Communications
• Executive Counsel and Stakeholder Management
• Team Leadership and Agency Management
• Reputation, Issues and Crisis Communications
• Travel, Tourism and Hospitality
• Sustainability and Public Policy Narratives
• Cross functional Collaboration

At a glance

20+ years of international communications experience
15+ years of leadership and budget responsibility
Deep expertise in travel, hospitality and platform based ecosystems