Sandra Bumbar-Malchow

Creative (Corporate) Communication Expert | Media Professional | Versatile Project Manager

With more than 20 years of experience, I am a strategic, hands-on, collaborative, impact-driven Communications leader, as such I am successfully managing 360° public cross marketing campaigns, from brief to go-live, with a high affinity for digital communication and social media. My expertise incorporates partner & stakeholder relations, network management, crisis communication, social media, event organisation and digital marketing activities etc. I have deep knowledge developing creative campaigns to effectively communicate through all offline and online channels, to reach stakeholders and target audience effectively.

I am constantly expanding my professional network and keeping up to date on the newest communication trends, analysing carefully relevant markets, connecting with industry groups and associations.

My client portfolio includes brands from various sectors like e.g. Travel & Tourism, Lifestyle, Transport & Logistics, Tech, Hospitality, E-Commerce, and the Start-up industry.

I developed communication and marketing strategies on an international level, worked on integrated communication projects for e.g., the European Commission and various Federal Ministries. I was leading large regional policy campaigns, connecting the work of various public affairs functions (comms, marketing, policy, etc.) to produce a coherent narrative covering a wide range of topics and special focus on policy fields like sustainability, entrepreneurship, Twin transitions, Smart Cities and tourism e.eg. teh European Capital of smart Tourism project showcasing excellence in categories like creativity, digitalisation, accessibility and sustainability.

My experience made me a versatile communication professional with a strong interest in digital communication, PR, Social Media, Travel & Tourism, Hospitality, Lifestyle, E-Commerce, Health, Science, Art and Design and the Start-up industry.

20+ years Work Experience

15+ years Teamlead/ Budget Management

15+ years Strategy and Partner-Management