Samuel Martins

Digital & Multimedia Communications in Porto, Portugal

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Currently developing four major challenges in the area of digital communication in the University of Porto:

> To structure and modernize the digital communication network of the University of Porto former students community (ALUMNI), creating and integrating the three pillars of this strategy: ALUMNI U.Porto Portal + SalesForce CRM + Linkedin strategy.

> To diversify and boost the University of Porto presence in social media channels and put it in the leadership of these channels in her business sector: LinkedIn, Instagram, Twitter and Youtube.

> Developing multimedia content, mainly micro-websites that support the digital communication strategies.

> To structure, to plan and innovate in the production of digital audiovisual content in conjunction with the University of Porto audiovisual team.


Former multimedia developer, instructional designer and E-learning course instructor at the University of Porto Distance Learning Unit. Work that was internationally awarded with the 2012 Honorable Mention from the Elite Award for Excellence in implementing Information Systems for Higher Education from EUNIS (European University Information Systems Organization). In 2013 he becomes the winner of this prestigious european award. During this period is role was key to the initial momentum of the videoconference technologies at the U.Porto and the structuring of the video in education area at this institution, positioning it as a national and international reference in these themes.

  • Education
    • Católica-Porto Business School
    • University of Aveiro
    • University of Porto