Sara Liang

Hello, I'm Sara Liang

17+ Years Senior Marketing Executive | Digital Transformation Practitioner

Transitioned from information engineering to marketing, with experience spanning advertising agencies, system development. Appointed Marketing Director at 25, served 200+ brands, and executed 200+ campaigns. Built a new media department from scratch and supported cross-strait office expansion.

Specializing in "Online-Offline Integrated Marketing" and "Data-Driven Decision Making," I integrate technical thinking into marketing strategies.

Core Expertise

Cross-Industry Integrated Marketing
Omnichannel campaign execution across digital, PR, events, and traditional media (200+ brands served)

Data-Driven Product Strategy
Leveraging technical background to integrate analytics into marketing and product development decisions

Cross-Functional Leadership & Execution
Managing complex projects across departments, regions, and cultures with proven results

Quantified Results Overview
200+ Brands Served
100+ PR Press Conferences
200+ Online Campaigns Executed