CPG industry expert with 25 years in growing businesses and leading teams. Proven success in establishing new GTM strategies and unique business processes to turn around declining businesses.

Multiple successes developing visions and complex win-win-win strategies to accomplish double-digit growth in previously flat and down product categories.

Deep experience in customer-centric marketing mix (ie 4 Ps) and broad commercial strategy, with a heavy bend toward creating true insights in order to innovate and optimize brands and businesses. Expertise in rapid development of holistic roadmaps and strat plans from comprehensive north star and KPI identification.

I've honed skills in shopper/customer marketing & brand strategy, category management & strategy, trade spending and P&L management, business development and field team leadership, and much more at L'Oreal, Edgewell Personal Care, Energizer Personal Care, Post Foods, and ProPhase Labs. I've also founded GURU Adventure Travel and Black Cat Cleantech. I've helped large global enterprises navigate digital transformations and macro-economic headwinds as a Retail & Consumer Products leader at Deloitte Consulting. Most recently I'm leading Brand Strategy at Recoup beverage, ensuring strategic and sustainable growth in the retail marketplace.

Right now I'm excited about the huge inflection point in consumer-focused enterprises, and to help shape what solving consumer needs looks like in the near and longer terms at scale.