Grew up in Mexico and studied in United States.

Worked for Procter & Gamble for 5 years. Main responsibilities were developing the South Texas territory, and assisted in the development and implementation of Hispanic marketing programs.

Was recruited by Fuji Photo Film to assist in the creation of their new sales organization. My tenure at Fuji lasted 15 years. At Fuji I was instrumental in developing innovative and strategic sales and marketing programs that remain there to this day.

Assisted Fuji in achieving double digit growth during entire length of my tenure there.

In 1997 I left Fuji Film to begin the passion of my life which is the wine industry. At present, I represent close to 1,500 wineries from throughout the world, and enjoy everyday of my life while applying all of my talents and skills that I have been granted by my creator.