My career in food and beverage agencies has spanned nearly all categories and channels of trade. Experienced in the areas of branding, account planning, product marketing, customer development and innovation. Prior to founding The Alchemedia Project, I was with Noble Communications and Publicis Groupe. In my practice, I advocate media and technology at the strategy table—where applied deliberately they can be a brand’s strategic advantage. Enjoying new territory, I'm known to ask tough questions, posing “what if” possibilities and pushing for original answers. I hold a BS in Marketing & Advertising from Missouri State University and an MBA from the University of Dallas. I've served the former in the role of adjunct faculty and am active in non-profit humanitarian efforts in my community.