S.K.Dutta - SportMARCOM

A PGD in marketing management with years of hardcore experience with top MNCs & Trans-National Companies. Presently, marketing & managing Intellectual Properties (Sports). My diversified interests on Sports Commercialization have fully transferred my skills into sports business development.

Setting objectives, developing strategies, formulating & implementing action plans.
Identify institutional accounts and strategically secure profitable business.
Conceptualize and implement business development strategies to enhance profitability, Identify and explore new markets.
Negotiation with investors/brand-owners for marketing sport properties.
Developing marketing strategies for sponsorships & commercial activities.
Handling important sports properties & working on sponsorship research.
Working on “Sports Investment Relationship Plan”.
Strategizing Sponsorship & other Commercial Activities.
Developing Sport – Corporate Relations.

At present, I'm independently marketing sport properties. I give importance to non-cricket sports in India and those sports, which are commercially viable. Football is No.1 global sport and I give tremendous importance to this sport in India & subcontinent. We must develop this sport, infra-structurally, technically & commercially in this sub-continent.
Why Football?
Football plays a key role in a global corporate's portfolio. Football works around the globe and excites people on every continent. Besides the strong marketing value, global corporate achieve through football, it also makes sense within the corporate as it works on different levels, above and below the marketing line. Global corporates go & see exciting matches with their customers and partners and use it for employee hospitality. It also helps corporates to promote their products and solutions and it gives corporate brand image a human and emotional touch.