"Would you tell me, please, which way I ought to go from here?"

"That depends a good deal on where you want to get to," said the Cat.

"I don't care where," said Alice.

"Then it doesn't matter which way you go," said the Cat.

"So long as I get somewhere," Alice added as an explanation.

"Oh, you're sure to do that," said the Cat, "if only you walk long enough."

— Lewis Carroll, Alice in Wonderland

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If there has been a theme in my life and career it would have to be: “Strategy Achieves Success.” Like Alice, you might eventually get somewhere without knowing where you are heading, but without a destination — and a strategy to get there — you are just wandering in Wonderland.

Who am I? While my resume seems to indicate that I’m a marketing “suit,” clients and colleagues alike rarely classify me in that box. I’m more of a “creative” that can barely draw, an earth-shifting idea person that also deftly manages millions of dollars and grows business based on fact-based insights plus gut instincts. I am a passionate student and enthusiastic teacher of marketing — I spend as much time exploring the merchandising as I do the merchandise (no one ever wants to go shopping with me). I engage total strangers to ask their thoughts on advertising, jingles, promotions, and packaging. When I’m in a foreign country or simply outside of my home market, I always have an electronics store, liquor store, grocery store, or drug store visit on my itinerary.

I believe that there are some aspects of marketing that can be learned, but passion, creativity, and a natural sense of strategy are innate. When you're lost and need to regain your sense of direction, call on me. Let me be your tour guide.