I have been a promotional model, brand representative, and market research professional for nearly ten years. I’ve worked in promotions, market research, and brand development for clients such as Dove, AXE, New Amsterdam, Utopia Eyewear, John Deere, and Milk-Bone.

To me, it’s more important to understand audiences from their motivations to engage or recommend a brand than it is to just engage them and collect receipts and recommendations.

When asked about Amstel Light, would it be enough to have consumers say, “It’s a beer in a brown bottle?” Wouldn’t it be preferable to be “A smooth and refreshing Dutch beer?”

I enjoy working with data, gathering insights, and finding that apex where brand authenticity and audience desire meet.