Tej Desai

Tej Desai is an accomplished marketing communications leader with over 15 years of integrated brand marketing experience spanning global brands, creative agencies, media networks, and entrepreneurial ventures.

As a Managing Partner at Wideawake Consulting, Tej partners with ambitious marketers to define brand identity, architect full-funnel strategies, and bring campaigns to life with breakthrough creative solutions. His track record includes shaping marketing & brand campaigns for renowned brands such as Evian, Unilever, Red Bull, Taj Hotels, Samsung, and more.

Tej’s unique perspective comes from expertly navigating both creative (IPG) and media (WPP) agency landscapes, making him a trusted advisor for companies eager to unlock marketing effectiveness, operational efficiencies and drive sustainable growth.

In his previous role, he led the strategic partnerships and business development for Tencent across MENA, where he enabled brands to seamlessly engage and integrate into the vast gaming ecosystem — bringing in incremental value for our gamers.

Today, Tej helps forward-thinking businesses harness the potential of AI to decode consumer behavior, map competitive landscape, and flawlessly execute brand storytelling — from brand and content strategy to messaging hierarchy, and social media strategies to brand films. He views AI as an enabler of smarter, faster marketing solutions — not a substitute for originality and human connection.

He believes every great partnership starts with a conversation. So if you have big ambitions and bigger challenges, they deserve remarkable & effective work. Drop Tej a message and let’s turn your marketing challenges into your next growth story.