Tradition Ever Since

Blend the proud legacy of black college alumni with the quality of carefully designed, expertly crafted apparel and the result is Tradition Ever Since, a national leader in HBCU apparel and black college clothing.

If you want to buy college clothing that represents your college with style and pride, Tradition Ever Since is your brand. We are an Atlanta-based company specializing in black college sweaters, urban varsity jackets, old school snapback hats and more. Our constantly-growing selection of stylish college clothing includes Howard University apparel, Grambling State apparel, FAMU apparel and more!

Tradition Ever Since college clothing is the brainchild of two HBCU alumni with experienced, impressive apparel resumes. Over the years, our fans have come to include actors like Lance Gross and Boris Kodjoe in addition to countless HBCU alumni.

Connect with us on here or visit our online shop to see what we have for you. Don't worry - we customize bags, college cardigan sweaters, varsity jackets and anything else you can think of.

Where school pride meets impeccable fashion sense - Tradition Ever Since!