Tricia Foster

PERFORMANCE PROFILE:
Well-rounded Marketing Communications Leader with 15+ years with forward thinking Fortune 500 companies (Cisco, GE, IBM, AT&T). Extensive experience in Healthcare, Technology and Financial Services Sectors.

Progressive knowledge in B2B | B2C marcom strategies, ecommerce, digital and traditional media. Strong background in connecting business strategy to successful integrated marketing initiatives. Consistently delivers results that exceed expectations.

Key strength – I get stuff done.

Specialties: • Strategic marketing & communications
• Demand Generation
• Corporate branding
• Digital, Traditional media
• SEO | SEM strategies
• Web-based reporting tools: analytics, content management
• Integrated marketing campaigns
• Media and public relations
• Upstream | Downstream marketing
• Database: salesforce.com, CRM programs, HubSpot
• Project management
• Channel, VAR strategies