Tristar Products

Tristar Products, Inc., maintains a worldwide reputation as a premier direct response marketing company that sells and distributes popular products that are both innovative and cost-efficient. Known for revolutionizing the direct response market in the early 1990s, Tristar Products has taken worthy concepts and transformed them into branded products promoted online and through infomercials, social media, and traditional retail channels.

Tristar Products' commitment to quality has created a base of millions of loyal long-term customers over the past 28 years. Household brands are valued for the way they make life easier in often unexpected ways. All-time bestsellers include the Jack Lalanne Power Juicer, the Ab Coaster, and the Genie Bra. At the same time, celebrity endorsements have been secured with trusted figures such as Emeril Lagasse, Eric Theiss, and Denise Austin.

Tristar Products maintains a strong commitment to giving back and is involved with the Housewares Charity Foundation, as well as to the Toy Industry Foundation. As part of its giving commitment, it donated Bandaloom Looming Kits valued at approximately $3 million to children in need around the world. A 2017 highlight for the company involved its documentary about Jack Lalanne, “Godfather of Fitness,” being selected to premiere at the Tribeca Film Festival.