Unicorn Jewelry

Unicorn Jewelry and Watch Boutique is a family owned and operated business with a well-respected name as a provider of high quality diamonds, custom-designed jewelry and fine watches.

Creating lasting memories is a part of the Unicorn Jewelry experience! Reviving the old-fashioned model of a jewelry store built on personalized service and attention to detail, owners Fred Nasseri, his sister, Minoo Anvari and father Dr. Said Nasseri have created a place where customers can come in and be serviced from the smallest need for a watch battery to a purchase of an engagement ring or a piece of jewelry.

The store was opened by the family in the Town Center Plaza in Rancho Bernardo in 1981 with 444 square feet. Now, Unicorn Jewelry still thriving in the same Rancho Bernardo location, operated by the same family, the store has over 3000 square feet of showroom offering an enviable selection of diamonds, precious gems, jewelry, watches, and giftware serviced by six jewelers and two watchmakers, who provide custom work on the premise. Today the store boasts the title of "San Diego's Largest Family-Owned Bridal Store"1. And as San Diego's bridal headquarters, Unicorn Jewelry is the perfect place to find your ideal engagement ring and wedding bands.

The words, "Quality, Innovation, and Excellence" are used by our customers to describe Unicorn Jewelry and have become our motto and the words, we stand by. As the biggest independent jewelry business in San Diego county, we strive to achieve nothing less than perfection for our clientele. From the initial design to the hand-finished product to the triple-checked quality inspection. Excellence is the driving force behind our products. Innovation is what maintains our standing in the jewelry industry and distinction is our medium in which we adhere to every collection we create.

When you step inside Unicorn Jewelry, you will find a sight of six skillful artisans working intently on designing, creating and repairing jewelry. The jewelers at Unicorn Jewelry are experts in creating what you wish; their artful skills are immediately evident.