Hanan Gazit, PhD design and study gameful experiences, video games & virtual worlds. Founder & CEO ✪ juloot interactive gamification new media agency, Doer, Thinker, Mentor and keynote speaker. Hanan consult leading 500 fortune companies and startups on using Gameful design for branding, marketing, sales and training to empower abilities and boost results to success. Additionally, He serves as the Israeli Digital Games Research Association (DIGRA) Chapter. Currently he is writing his first book Gameful X".