Dr. Hanan Gazit Ph.D. is a Gameful Experiences Engineer and the Founder of juloot intercative. He is a video games and virtual worlds researcher and an academic lecturer, teaching computer science students games apps design and development. Former Founder and CEO of MentaverSense Ltd. which developed 3D virtual worlds for training and simulations with avatars. Hanan serves as a business mentor for gaming startups. He is a keynote speaker, a gamer and book author of The Gameful Heroes' Future (in preparation). Hanan advises leading Fortune 500 companies and startups on using his gameful experience design [GX] framework for boosting results to success. He delivers gamification lectures and workshops for enterprise and startups on branding, marketing, management training, learning, and eSports. Additionally, he founded and serves as the Israeli Digital Games Research Association [DiGRA] Chapter.