Wadooah Wali

Success is of spontaneous combustion. You must set yourself on fire. - Reggie Leach

I am neither here nor there, but yet somehow, I'm everywhere. I'm a social-architect, story-teller, risk-taker and rule-breaker who lives to create, loves to live...

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Wadooah is a dynamic communications executive & producer with more than a decade of diverse experience in media (traditional, digital, social and beyond), working effectively, thinking creatively and acting strategically to deliver solid results for organizations.

Blending resourcefulness with her passion for bridging conversations, Wadooah shapes perceptions and drives awareness with strategic and effect "story-telling" aka content creation with a purpose.

Wadooah successfully combines these abilities to drive a variety of marketing, public relations and content creation activities for corporate and consumer, media and technology brands with an entrepreneurial spirit and a unique flair.

Regardless of the title -Writer, Director, Communications Executive, Digital Media Strategist, Producer- or scope of work – from reaching consumers to inciting business-facing audiences, Wadooah Wali is a natural born storyteller. As a true media maven, her career expertise spans across broadcast, print and disruptive online new media companies across digital and traditional media platforms.

Previously, Wadooah served as one of the two original, founding communications team members for Demand Media and lead many of the company’s strategic communications activities, including the launch typef.com with Tyra Banks, LIVESTRONG.COM, Demand Media Studios (the company’s much debated content creation business), eHow and Cracked.com, while working closely with the executive team in taking the company public in January 2011 to become the first billion dollar tech IPO since Google.

As a PR professional and SF Bay Area dot com veteran, Wadooah has also worked with and launched many brands and organizations including, the American Cancer Society, Ask Jeeves, the Annie E. Casey Foundation, Ocean Pacific, Z. Cavarrici, HP, Hitachi Data Systems and Facebook over the course of the past 14 years.

Never turning her back on her personal creative interests that include writing, photography and music, in 2011 Wadooah was selected as one of 30 high profile women to contribute to t