Wendy Bendoni

With 21 years of work in the fashion industry, Wendy Bendoni began as an International fashion director for a forecast firm. Wendy Bendoni, based in Los Angeles, assists retailers, designers and manufacturers globally in developing concepts. In her travels the main focus was to identify macro trends + lifestyle trends and how they can be adapted into the market. She has over 45+ trips to France, London, Italy, Germany and Netherlands to research cultural and sub-cultural trends. This in return has given her the authority to project local as well of global trends in the lifestyle market. Wendy has worked at WGSN as the LA correspondent for 7 years, Report West /StyleLens as the International Trends Director for over 17 years and Design-Options for over 12 years as the lead curator for the LifeStyle report. Wendy has is also one of the lead curator at SnapFashun.com for the past 20 years. Currently she has continued to track lifestyle trends through traditional means but also through utilizing analytics to monitor the consumer lifestyle interest on the Internet. Wendy believes the future of projecting, engaging and identifying trends has to do the ability to locate them through traditional and new media. Wendy’s passion lies in what’s next on the lifestyle + fashion radar.

Twitter: BendoniStyle