Someone once told me a very wise sentence "every thing you write about your self is nothing but a distorted illusion of your self". that is why what ever ill write about my self will not reflect on who I am in real life and in an objective way, its hard to sum up in just a few words who I am or what I want to achieve. Any way, because this is my page (And I can do what ever I want in it) ill write a few facts; I grew up in Qeeryat Shmona Israel, from an early age I loved drawing and photography. In my teen age years I was a fan of underground graffiti so much that the authorities where looking for the artist (me) in the local newspapers of the small city up north…. I served in the air force and after the army I moved to Tel Aviv and studied design. In 1996 I entered the Web field and never left it even though it has its ups and downs. Today I incorporate between two things I love, photography and UX design. I cover the basketball team Maccabi Tel Aviv in the Euroleague and in the local league for the teams official Web site. And I'm also a Team Leader in the great UX Studio @ Wix.com.