In 1998 I was the founder of what is known today as the Digital Solutions Group( www.dsg.co.za ) which focuses on relationship marketing solutions using multi channel commerce.I served as the ICT strategist for the Nelson Mandela Foundation and formulated the strategy for the 46664 global communities. I have been involved in raising awareness and fund raising to fight HIV AIDS and Malaria on the African continent .In 2005 I served as the technology director of Contact in Gauteng NPO focused on promoting the BPO&O; industry in the region.DSG was recognised as a Top Technology 100 enterprise and won several innovation awards in the contact centre, mobile and e-business industries.DSG was awarded the Public Sector Innovation award for the most effective use of IT within government jointly with the IEC for its work for the South African Elections 2004-2006.DSG was also recognized for its work for the National Credit Regulator (NCR ) in 2008 wining the public sector innovation award.I am currently Chairman Emeritus of the Mobile Marketing Association of South Africa and serve as a non-executive director on the IAB board.I speak and consult on thought leadership subjects involving technology and new business models.