Yolanda Methvin

Social Entrepreneur in Cape Town, South Africa

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I'm an American, living and working in Cape Town, South Africa since 1998. I'm also a Wife, Mother, Founder and CEO of LithaFlora African Botanicals & Sourcing. We are a boutique brand & business which produces indigenous African products for health and wellness, manufactures products and sources bespoke artifacts, garments and jewellery and creates educational experiences.

I'm interested in social innovation, new physics, cultural diversity, digital technology, indigenous foods and their wisdom system complements; For as long as I can recall, I've been a Social Entrepreneur.

To me, social entrepreneurship offers the opportunity to engage creativity, compassion and solutions to common human problems. But it took a while for me to mature and to feel confident in pursuit of those values and to bring them to life professionally.

After graduating with a BA, from the University of Michigan in 1987, I grew as a young professional within the entertainment industry, working as a freelance television producer, between Washington DC, New York and Los Angeles. I worked in the burgeoning reality-based and entertainment TV industry, with companies ranging from BET, CNN, E! among other blue-chip TV and Film companies, film Directors and Producers.

In 1992 I took up a fortuitous adventure, job and relocation to Mmbatho, Bophuthatswana; a homeland in what was then apartheid-era South Africa. Working at Bop TV was a transformational experience which drew me closer toward becoming the social entrepreneur I am today. After several months spent in South Africa then, I returned again to Cape Town in 1998 and worked as an Advertising Producer with key accounts housed at SABC before starting a family and the entrepreneurial venture, in the City I still call home, today.

Living and working in South Africa since 1998 has offered a world-class education in empathy, adaptation and resilience in the face of change. And now within LithaFlora, what was a small community education project, is becoming a business in its own right.

I've developed Prosperity Food Company to deploy a conscious, economically viable and socially innovative solution in accordance with the 2030 Sustainable Development Goals, toward achieving local Food Security and Poverty Reduction. Nature. Nurture and Nutrition; A natural pivot for me and my journey with LithaFlora.

I'd like your help. Let's do this together. Join me? Click through the social links below for more info.

  • Work
    • LithaFlora African Botanicals