For more than 20 years Alejandro watched a lot of films and decided he could much, much better than what he saw there. Since graduating from University of Santiago, Alejandro's 12 year advertising career has taken him around the world, most notably to Spain, where his work helped DDB Barcelona become the Agency of the year over 8 years. During his stay in Chile he also helped DDB win new lions. In his first year in Spain, Alejandro won more prizes than any other rookie creative and was mentioned as "the most creative" in Spain. Later on the major awards followed including Cannes Lions, Clio, D&AD, Fiap and San Sebastian for clients such as Audi, Procter & Gamble or Henkel.