Aafke van der Lippe


Aafke is a Strategic Marketeer and experienced Manager, operating under the name Masterbrand. She supports companies and brands in developing and marketing their product or service. The core values of strategic marketing are derived from a strong brand identity and proper positioning of the company. These values provide clear insight and understanding of the business and corresponding objectives within the market.

Based on this principle Masterbrand guides in transition processes and – management towards creative and commercial marketing concepts which leads to achievable and concrete campaigns or (international) new business rollouts. All implementable within - and related to - the core of the existing organization.

Worldwide traveling. Running. Hiking. Listening and playing music. Being outdoors. People. Driving my Alfa Romeo Giulia ’77. Cooking and eating. Good coffee.

Open. Enterprising. Vigorous. Daring. Involved. Pragmatic. Commercial. Widely oriented

Vision. Insight. Experience. Network. Co-creation. Implementation. Activation. Lasting result.

  • Work
    • Strategic Marketing
  • Education
    • Marketing, (New) Media & Communications