Aaron Welcher

Communications, Marketing, and Public Relations in Indianapolis, Indiana

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Summary

A data-driven marketing and communication professional led a team of four people, including an executive director and a senior staff member. Using data and market research, orchestrated all communication systems, revamped the website focusing on the consumer by establishing inbound marketing strategies in the form of resources, and implementing the best SEO practices, generating young adults as the highest demographic of users, 27.5% (ages 18-24), and 33.5% (ages 25-34). Capitalized on these initiatives yielding a 61.05% growth in donations/revenue.

Why Hire Me?

Beginning my career at a small nonprofit empowered me to grow exponentially. It compelled me to fulfill my duties at the threshold of a director from the start. I initiated the organization's communications efforts, launched the media relations portfolio, modernized digital communication practices, and spearheaded the acquisition of new partnerships and supporters. I believe that marketing is essential to organizational change; centering the flywheel model was crucial to building communications into the company's ethos. To strengthen the education, government affairs, intergroup affairs, and executive departments was a collaborative effort requiring me to instill innovative solutions like inbound marketing methods by developing resources for their target audiences. My experience exposed me to the reality that many organizations underutilize data in their decision-making process, strategic planning, or undervalue its importance in enhancing operations. Realizing the critical deficit with integrating data-driven techniques inspired me to learn the best methods to strengthen agencies and their crucial functions. Incorporating the knowledge I have gained in marketing and leadership, I excel at:

  • innovative and adaptable problem-solving
  • achieving results through consumer data and relationship building
  • leading with critical listening to optimize solution-creation
  • calculated risk-taking and public relations

Contact
Email: [email protected]