Aaron White

In today's music climate, where everyone seems cast from the same mold as if mass-produced in some obscure Autotuned, Ciroc- and champagne-fueled artist-building plant, a sonic craftsman like GOD-FR33 is a bit of an anomaly.

Born in Milwaukee, WI, and raised on a steady musical diet of funk and soul from the 1970s and '80s, jazz and '90s Hip-Hop, GOD-FR33 is an artist's artist; an amalgam of lyricism, musicianship, technical production skills and, perhaps most significant, complete reverence for and deference to the musical greats before him.

"My music is heavily influenced by yesteryear," he admits. With a hodgepodge of legendary and not-so-legendary (yet extremely talented) acts as sonic influences - rap juggernauts Nas and Common, King of Pop Michael Jackson, funk purveyors Slave, riddim master/cannabis advocate Peter Tosh, iconic Hip-Hop beatsmith J. Dilla and English R&B band Loose Ends, just to name a few - GOD-FR33 aims to revitalize the notion of quality over quantity and create a body of work that will not only last forever, but be forever appreciated. "Today's artists are all about looks, what they're wearing and what kind of car they drive instead of focusing on their actual body of work. I think that's what's missing from music today. A lot of these artists - and I'm not talkin' just Hip-Hop, but music in general - if they died today, how many of these tunes would you actually remember?"

If asked that question about his music, GOD-FR33 wants to ensure that everyone who hears his material - be it his own Hip-Hop, the R&B he writes or the instrumentals he produces - can confidently answer, "ALL of them."

To make that happen, GOD-FR33 takes extreme care in crafting each rhyme he spits, weaving firsthand experiences and those of others into cohesive, truth-filled bars focused intently on real life instead of the iced out, sexed up fantasy perpetuated by many MCs. He also takes extreme care in creating the soulful soundbeds on which those words lie, utilizing both the sounds stored in beat machines, keyboards and other electronic devices and live, self-played instrumentation. "I grew up listening to and playing music so mine is a whole different sound than someone who strictly samples," he says. "I think the person who plays gives you a deeper feeling when you're listening to their music."

And GOD-FR33 is eager to give that feeling to as many people as he can. Though fiercely independent and proud of his