Aaron Bethune was born in Montreal and grew up in England and Spain. He has played piano since the age of four and guitar since the age of seven. He studied Jazz Performance at university on Vancouver Island in British Columbia, Canada, has recorded a number of pop-rock albums and been a session player on numerous recordings. His involvement in the music business started with the world of touring and he has booked major label acts as well as independents from Spain to Japan. With his company PlayItLoudMusic he has licensed music into major TV shows, movies and commercials. He has developed, mentored and managed artists, is an in-demand music and creative consultant, and has been a part of many success stories along the way. His expertise in music, branding and marketing goes beyond the music industry and has allowed him the opportunity to work with many forward-thinking companies and individuals. He is a juror for FACTOR (The Foundation Assisting Canadian Talent on Recordings), a speaker and a music educator. He is a musicpreneur and is constantly looking for ways to break patterns through creative collaborations. He is passionate about the outdoors, with a special interest in mountaineering, and lives in Victoria, BC, Canada with his wife, Laura, and son, Oliver Winter.