A love for Internet Marketing has always been a driving force. Having a love for technology and a penchant for Advertising and Marketing have made the Online Advertising space a perfect fit. The industry has gone through some changes and challenges though the years, the ever changing landscape and the constant need to be aware of technology has made this industry hyper competitive, but it has also brought many opportunities.
My specialty is in performance based marketing. Early on I discovered I have a talent for making use of statistics and using it to make the most of my marketing efforts. I applied that skill when I worked at TheUseFul ( now known as Q-Interactive ). The Primary goal of the company was to make the most of the website's inventory (The Site was a Co-Registration path). The site(s) would get over 100k users a day and it was our job to sell the placements and also make sure they work out for the advertisers while at the same time meeting our metrics. It was quite the balancing act, much more demanding than most sites, as most sites sell purely the impression inventory regardless of if the impression(s) worked out for the advertiser and created a conversion.
I went on to other opportunities and recently to help create another Co-Registration site almost from scratch. Instructing teams on how to build the necessary configurations and what it took to build a path turned out to be a much larger challenge than anyone on the project imagined, but we pressed on and while not perfect we developed a product that quickly became profitable within a relatively short time frame. Bring on Advertisers and getting them to trust in a site that hadn't even been launched was also tremendous challenge. Luckily I have a good reputation for honesty and integrity. There are a lot of affiliate out there looking to scam for a quick buck and because I was trustworthy they took a chance on AdShare Media and allowed us to run their campaigns.
While the bulk of my experience lies in performance marketing where metrics associated with CPA, CPS, CPC and occasionally CPM dominate the scene. RTBs (Real Time Bidder) and Display systems are my biggest interest.
I currently hold degrees in both Business and Engineering fields.
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