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Aaron Tay is a librarian with the Singapore Management University. He received a MSc inInformation Studies from Nanyang Technological University in 2007. He has written and presented papers on mobile, library guides, online library marketing and discovery and was named a Library Journal Mover & Shaker 2011. More recently, he was awarded LAS (Library Association of Singapore) Outstanding Newcomer and received CONSAL (Congress of South East Asian Librarians) Merit/Silver Award. His research interests include use of social media & mobile for libraries, bibliometrics, discovery & library technology in general.