Aashita Gupta

A brand strategist, running a creative & branding agency in Delhi NCR, Abranda Studio, I often find myself pumped by thought-provoking ideas and entrepreneurial stories. My varied interests in writing, researching, consulting, & behavioural science, have helped me carve out a sweet spot in my career, leading a creative agency that has growth and love for brands at its heart.

Abranda Studio runs with the purpose of humanising businesses, bringing strategic clarity, and fueling growth via branding. With expertise in brand launch and rebranding services, we primarily focus on core branding services like brand positioning, brand naming, corporate identity design, and brand communication.

I have a rich experience across consumer research, strategic branding, and communications, leading projects for 50+ brands including L’Opera, Mr Makhana, Vanilla Moon, and Niana Candles. Possessing extensive hands-on experience of working with IPL teams and international cricketers, I bring a culture of enthusiasm, creativity, and growth to Abranda.

My intuitive understanding of people and businesses make me a boardroom favourite across organisations in India, Dubai, London, Barbados, & New York. I have also worked on an exclusive proposal for Rihanna and written features for magazines like Business World Disrupt.