Oluwatayo currently serves as the Product Marketing Manager at inDrive B2B Africa, following his transition from Bluebird Communications, where he leveraged strategic insight and hands-on expertise to drive data-informed marketing initiatives.

In this role, he successfully led performance marketing campaigns and digital strategies across SEO, media planning, and analytics, delivering measurable results for a diverse portfolio of clients.

A notable highlight in his career was his contribution to the GINO World Jollof Festival alongside renowned chef Hilda Baci.

The event achieved a Guinness World Recordfor the longest-serving of Nigerian-style Jollof rice, with Oluwatayo playing a key role in the festival’s digital strategy and public engagement.

Oluwatayo has also executed impactful campaigns for leading brands and institutions, including Toyota, UBA, FCMB, FSDH, Alomo Bitters, BAMA, GINO, Gateway Games, and the Ogun State Economic Transformation Project.

His consistent ability to deliver high-performing campaigns has established him as a sought-after expert in product and digital marketing.

Beyond his work at Bluebird Communications, Oluwatayo has demonstrated strong proficiency in SEO at organizations such as Detopsy Electrical and EnterpriseNGR, where he optimized web content and improved organic visibility, resulting in increased web traffic and stronger search engine experience.

Earlier in his career, Oluwatayo was part of the Meta team at Teleperformance,where he contributed to the deployment of innovative digital strategies aligned with Meta’s growth objectives across the EMEA region.

Speaking Engagements & Training
Oluwatayo is also a respected voice in the digital marketing industry.

He has spoken at notable platforms and events such as Global Youth Network, LSC INT'L Business and Career , and Utiva, where he shares practical insights on SEO, performance marketing, and digital strategy with aspiring professionals and entrepreneurs.
He is deeply committed to continuous learning and professional development.

He holds the prestigious 10x Google Certification, demonstrating advanced proficiency in Google Ads and related digital marketing tools.
Additionally, he completed the Meta Marketing Pro training accredited by Teleperformance, which oversees Meta’s marketing operations across Europe, the Middle East, and Africa.