Oluwatayo is a Product and Digital Marketing Executive at Bluebird Communications, where he leverages strategic insight and hands on expertise to drive data informed marketing initiatives. In this role, he has successfully led performance marketing campaigns and digital strategies across SEO, media planning, and analytics delivering measurable results for a diverse portfolio of clients.

A notable highlight in his career was his contribution to the GINO World Jollof Festival alongside renowned Chef Hilda Baci, an event that achieved a Guinness World Record for the longest-serving of Nigerian-style Jollof rice. His involvement played a key role in the festival’s digital strategy and public engagement.

Oluwatayo has also executed impactful campaigns for well known brands and institutions, including Toyota, UBA, FCMB, FSDH, Alomo Bitters, BAMA, GINO, The Gateway Games, and the Ogun State Economic Transformation Project (OGSTEP). His consistent ability to deliver high performing campaigns has made him a sought-after expert in product and digital marketing.

Beyond Bluebird, he has demonstrated strong proficiency in SEO, notably at organizations like Detopsy Electrical and EnterpriseNGR, where he optimized web content and improved organic visibility, resulting in increased web traffic and higher search engine rankings.

Earlier in his career, Oluwatayo was part of the Meta team at Teleperformance, a global leader in customer experience management. There, he contributed to the deployment of cutting-edge digital strategies aligned with Meta’s growth objectives across the EMEA region.

Speaking Engagements & Training

Oluwatayo is also a respected voice in the digital marketing space. He has spoken at prominent events and platforms such as Global Youth Network, Digichamp, and Utiva, where he shares practical insights on SEO, performance marketing, and digital strategy with aspiring professionals and entrepreneurs.

He is deeply committed to continuous learning and professional growth. He holds the prestigious 10x Google Certification, demonstrating advanced proficiency in Google Ads and related tools.

Additionally, he has completed the Meta Marketing Pro training, accredited by Teleperformance, which oversees Meta’s marketing operations across Europe, the Middle East, and Africa.