Anthony ‘AB’ Bourke

Anthony ‘AB’ Bourke

Businesses strive for peak performance. In an environment where teams are pushing to accomplish their objectives with slimmer resources, it often seems easier to focus solely on execution, with little attention paid to improving performance. Employing the fighter pilot-proven “feedback loop” can transform an organization and drive continuous improvement.
As a United States Air Force fighter pilot, Anthony ‘AB’ Bourke learned both in training, and in practice, that the key for individuals and teams to perform at their peak is a system of constant and honest feedback. After each mission, fighter pilots practice a systematic ritual called “Debrief”. Debrief is an approach for providing real time feedback in an expected format on a regular basis. Teams of all sorts, particularly those in competitive business situations, can greatly benefit from this system of Debrief and drive continuous performance throughout their decision-making cycle.
Anthony “AB” Bourke delivers high impact keynote speeches focusing on how successful enterprises drive oustanding results by institutionalizing a culture of open and honest feedback. They will also learn the pitfalls of a “feedback gap”. “AB” will introduce new approaches attendees can implement to make open feedback an integral part of their organization's culture. At the conclusion of his 60 minute multi-media keynote, audience members walk out the door with an understanding of the possibilities that open feedback offers for improving individual and team performance.
Great sales people, like great fighter pilots, are made not born. While the US Air Force and Navy do an effective job screening prospective pilots for innate traits that should lead to success in the cockpit, the ultimate test is how these talented young men and women respond to training. Fighter pilots go through thousands of hours of initial training to teach them the “right way” to fly a high performance jet. Once they are qualified to fly they receive continuous recurring training to help them stay sharp and constantly improve. This culture of training drives peak performance in the heat of the action.
One well-known decision-making model that has driven much of the United States' military tactics is called The OODA Loop. This decision-making acronym developed by renowned F-16 Fighter Pilot Colonel John Boyd stands for “Observe-Orient-Decide-Act” loops. OODA loops are a powerful paradigm for understanding