Abby Kiefer

Abby saw a gap between the designs that inspired and excited her and her ability to find and buy it where she liked to shop most. As the founder of Red Clay, Ms Kiefer set her formal training as an urban planner to organize and execute the solution to that problem Why not create a community of emerging and talented designers, the sum total of which could create momentum to change how big brands designed their products? With that seed of an idea, a little earth and water, Red Clay was sculpted.