Hello, I'm Abdo López, Social Anthropologist, LinkedIn Learning Instructor, and Co-Founder and CEO of Hipopotesis: Market Research for Better Strategy.

I’m passionate about technology and generative AI, and I bring this enthusiasm into everything I do—from empowering established companies with strategic insights to supporting startups through the critical stages of market validation for their products and services.

At Hipopotesis, we specialize in qualitative research that uncovers deep insights and provides our clients with a competitive advantage. Our approach is designed to help businesses make informed, strategic decisions rooted in a profound understanding of their audiences, markets, and industry trends.

We also offer quantitative studies to reinforce our findings, along with Social Media Analysis to capture real-time views on public sentiment and social dynamics. This enables our clients to stay on top of relevant discussions on social platforms, adding another dimension to their strategic planning.

Our team is dedicated to delivering detailed, rigorous analysis that combines anthropology, market research, and data science. Every project is designed to provide maximum value, offering insights that are accurate, relevant, and transformative. By partnering with us, our clients gain a trusted research ally dedicated to their long-term success.