During her successful career at ARAMEX, Abeer was inspired to start her own company. She noticed the dire need for corporate human development from her surroundings and took a step forward. She started Better Business in Jordan early in 2003, a B2B business model specialized in Building Corporate Cultures.
Better Business today is identified as the lead provider for Organizational Developmental in Jordan and expands its reach to the Levant and GCC area. It is serving multitudes of multi-nationals with an excellent track record of constant customer base. Better Business programs have changed the lives of the organizations it served and expanded to the lives of their people. It has developed thousands of programs over the years and enrolled over 100000 people in different transformational programs. Better Business promotes and rewards creativity, change, and performance. Abeer believes: “By creating value for our clients, we ultimately create value for ourselves.”"Our clients are pivotal to our future; our growth depends on their growth. We earn our client loyalty because we practice what we preach, we do it when we say we will, we finish what we start, and we say please and thank you."
Abeers’main fields of expertise include Organizational Development, Organizational transformation, Service Culture Development, Organizational Mindset, and others. She has consulted hundreds of organizations and trained thousands of people around the Middle East & GCC. A business woman who believes in social responsibility, Abeer is actively involved in multitudes of voluntary work. She is highly articulate, confident and a persuasive team-builder, able to motivate and communicate to achieve exceptional business performance. She is also an experienced and innovative general manager with sophisticated leadership, emotional intelligence and business administration skills. She serves on several boards nationally and internationally. She is also a sought out speaker with active presence on twitter with over 10K followers.
In April 2013 along with 20 prominent CEOs, Abeer Climbed to Everest Base Camp to raise funds for the expansion of King Hussein Cancer Centre in Jordan as part of her efforts in the community service.