Abel Ferro

Art Director, Designer, and Photographer in Miami, Florida

Abel Ferro

Art Director, Designer, and Photographer in Miami, Florida

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Born in Havana, Cuba, and relocated to Miami, FL, I'm an enthusiastic and creative entrepreneur, founded Versal Studio in 2014; a boutique design studio, that quickly became a leading digital and creative advertising agency throughout Florida and Latin America, representing clients such as The Celia Cruz Estate, Celia Cruz Legacy Project, Eventus, Cachao Entertainment, Omer Pardillo, WELS Foundation, ZipData.net, Bluejeanware, Tiniciti Preschool, Florida Flight Center, A1 Worldwide Logistics, Essence Corp, CDM Windows and Door, Med Aesthetics Miami, Lucy Grau, JSM Smartech, Orquesta America, Sizmek, House of Travel, Perfit Challenge and L'oreal Luxe.

I'm an experienced designer and leader, versed in several techniques to accomplished complex projects, from hand-drawing sketches to developing solutions with Photoshop, Illustrator, HTML, and CSS among others. His areas of specialization are design project management, branding, HTML, CSS and WordPress. I'm also very passionate about illustration and photography.

As a professional photographer, I find beauty and purpose in every frame; being able to capture the true identity of the brands I work with, translating those images into a story that showcases the brand’s core mission and culture.

I continue to raise the bar in the development of effective, measurable digital strategies and brand design for some of the most beloved businesses in the industry. My past and present designs and branding campaigns are based on insights resulting from engaged user experiences.

  • Work
    • Versal Studio
  • Education
    • Instituto Superior de Diseño
    • IPVCE Vladimir Ilich Lenin