KEY COMPETENCIES

Digital Marketing, Web Analytics, PPC Advertising, Social Media Marketing, Webpage Usability, SEO, Content Marketing, B2B Marketing, Wordpress, Flyer Concept and Creation, Brochures Concept and Creation.

CAREER HIGHLIGHTS

HARNESS OVERSEAS PVT. LTD. Nov 2014- Present

Manager Digital Marketing

- New Lead Generation through Digital Channel

- Lead Nurturing and Conversion

- Content Creation and Marketing

- Email marketing, Linkedin, Instagram, Facebook, Whatsapp marketing

- On Page and Off Page Search Engine Optimization

- Organized Exhibition participation – four exhibitions

- Stall Flex Designing, Created artwork for office and magazines

- Brochure editing and printing

- Creating editorial content for magazines

- Website content creation and up-dation

- Identifying marketing tools for website and implementing them

GMP TECHNICAL SOLUTIONS PVT. LTD. August 2014- Present
International Marketing Manager (Digital Marketing)
Website Concept and Development
SEO, SEM, Content Creation
Email Marketing and performance Tracking
Twitter and Linkedin Marketing
New Leads Generation and Nurturing
Leads to Conversion improvement
Brochure Concept & Creation
Search Engine Marketing, Display Advertising

MEDIMEAS INSTRUMENTS, AMBALA CANTT Feb 2011- August 2014
Manager Business Promotion (Digital Marketing)
- KPI: Export Sales from zero to 1.5 crores in three years.
-New Leads Generation: Increased leads from 0 to 30/month in one year (exports)
-Leads to Conversion Increase: Increased the conversion % from 0 to 2% in one year (exports)
-E-marketing: Launched several e-marketing campaigns that led to tenfold increase in visitors on website and consequently increased the number of conversions
-Competition Analysis: Analysed competition to drive changes in product and website
-Web Analytics: Daily monitored KPIs to improve lead acquisition
-Product Catalogue, Brochures, Price Lists: Preparation, Printing and Distribution
-B2B portals accounts management
-Monitored SEO operations
-Launched and Optimized PPC Campaigns
-Website development using wordpress
-Identifying and Implementing technology tools to increase conversions
-Identifying new prospects and leading them to conversion