Abinaya Vaishnavi D
B2B SaaS Growth Marketer in Coimbatore, India
Full-Funnel SaaS Marketer | Product-Led Growth & Content Strategy
Content-driven Product Marketer with 3 years of experience accelerating B2B SaaS growth through strategic content, performance marketing, and data-backed experimentation. I simplify complex features into clear, compelling messaging that converts across the funnel.
Core Strengths
Product Positioning & Messaging
Translate technical features into user-focused benefits that resonate.
Go-to-Market Execution
Drive user acquisition & retention with sharp GTM strategies.
Performance Marketing
Run ROI-focused paid campaigns on Google, LinkedIn & Meta.
Content Strategy
Craft blogs, case studies, landing pages & sales enablement assets.
Campaign Management
Launched & scaled multi-channel campaigns driving MQL & SQL growth
Funnel Optimization
Built content-led funnels that improved activation & retention
Community Building
Engage B2B audiences on LinkedIn & Reddit via social listening & interaction.
Cross-functional Collaboration
Align efforts across product, engineering & sales for business impact.
Tools
Google Ads, LinkedIn Ads, Meta Ads
GA4, GSC & GTM
Google Trends & Google Alerts
Semrush, Ahrefs
CMS platforms (WordPress)
Buffer, Sparktoro
LinkedIn Sales Navigator & Apollo
Highlights
Awarded Best Employee of the Year – 2023