A marketing consultant works with companies to create and implement marketing strategies. These strategies are centered on the core of the business and what services and products they offer. A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out. They will then follow the plan through, and work to execute and implement the marketing strategy. They will monitor results, tweak as necessary and ensure that the companies gets the best results from their marketing efforts.
A marketing consultant will be skilled and knowledgeable in consumer behavior and marketing process. This includes having the ability to identify the companies target market and position their product or service offering in a way that will interest consumers and make them want to buy.
A great marketing consultant will be able to not only think creatively but analytically. They must be able to not only be creative, but to be able to gain results from that creativity. Marketing consultants often specialize in specific areas in marketing such as:
Marketing consultants often run their own businesses and work independently or with your marketing team. They are skilled in marketing, business, communications and psychology.