I have been into Marketing Analytics & Technologies related to marketing as long as I could remember. While it was into mainstream advertising and creatives related work in the beginning, since early 2000 I gradually moved into the Online/Digital Marketing world - This move, in addition to all the learnings it had provided, gave me the opportunity be part of & witness dot.com bust first hand.
Since mid 2000, I have been into Marketing Analytics & Technology Leveraged Business Consulting in Customer Management arena. Privileged to be part of SAS Institute for over 7 years now..
What else? Yeah. Trying to make the Marketing World a better place using Technology & Analtyics. And, whenever time permits, try to travel around the world (by Cycle in the neighbourhood), see places, talk to people & take photographs..
Hey.. Thanks for dropping by. Cheers!