Founded by Firstline Security's Chief Executive Officer Wright Thurston and the company's Chief Marketing Officer, Bryan Ferre, Actuality Entertainment offers an innovative and unusual blend of networked marketing techniques and reality television production skills, as well as an experienced team of television professionals. Actuality Entertainment has produced a variety of programs and materials, including a reality television program called The Prodigy.
The Prodigy took a number of contestants drawn from business schools and pools of young professionals and pitted them against each other in business challenges and real life as salespeople for Firstline Security products. These contestants received sales training from Firstline Security as well as exposure to the business community through the show. Actuality Entertainment followed the contestants in their everyday lives and monitored their sales efforts and numbers. The show also brought in a number of guest judges to rank contestants on their performance in a range of business tasks, including writing business plans and making sales. These rankings, combined with their final sales numbers, allowed Actuality Entertainment to name a winner, known as the Prodigy.
In addition to training and exposure, Actuality Entertainment provided $700,000 in investment funds, $300,000 in cash, and a new car as a prize for the Prodigy at the end of the show. By the time filming concluded, Actuality Entertainment had produced 80 hours of film, including a finale shot in Hawaii which named Jordan Folsom as the Prodigy. The final film also included tape of contestants giving sales pitches, competing in challenges, participating in job interviews, and being recruited.
Although The Prodigy has yet to be aired publicly, Actuality Entertainment still holds the rights to the show and the concept under United States intellectual property laws. A new frontier in business-based television, The Prodigy has been designed to increase interest in business among young people.