Ada Fu

I’m a Senior Product Designer III at Amazon with over 10 years of UX experience, including recent experience as a UX Manager leading a team of designers. I bring a mix of hands-on design and strategic leadership, setting design direction, mentoring designers, and aligning cross-functional teams around a shared product vision. I focus on helping teams navigate ambiguity, strengthen design quality, and turn complex enterprise challenges into intuitive, scalable experiences, with a growing focus on AI and conversational UX.

A few fun facts about me:

I’m a certified indoor cycling instructor

I was the 88th person in the world to complete the Nielsen Norman Group UX Master Certification

I speak Cantonese, Mandarin, and English fluently, and have studied Japanese, French, and currently learning Spanish.

Outside of work, I’m always exploring new skills and experiences:

• Skydiving
• Food Safe certification
• Soap making school
• Miniature model workshop
• Leather-craft & woodworking
• Culinary and pastry school
• Textile workshops
• Hosting pop-ups and creative workshops

Places I’ve traveled to:
Amalfi Coast, Amsterdam, Athens, Bangkok, Barcelona, Bologna, Boston, Calgary, Cambodia, Cancun, Cannes, Chicago, Costa Rica, Dubrovnik, Edmonton, Fort Lauderdale, Guna Yala (San Blas Islands), Hanoi, Hiroshima, Hong Kong, Honolulu, Jasper, Kanazawa, Ko Phi Phi, Kuala Lumpur, Kyoto, Las Vegas, Los Angeles, Luang Prabang, Macau, Maui, Miami, Milan, Monaco, Montreal, Naples, New York, Nice, Ninh Binh, Osaka, Palma de Mallorca, Panama, Phuket, Pisa, Pompeii, Portland, Positano, Puerto Vallarta, Quebec, Ravenna, Rome, San Diego, San José, Santorini, Seattle, Seoul, Shirakawa-go, Singapore, Split, Taipei, Tokyo, Toronto, Venice, Victoria.