Adam Cutler

As the Director of User Experience Design for IBM Interactive, I live, eat and breathe user experience design. It's really a blessing and a curse. My expertise is based in visual design and information architecture but what I truly bring to the table is the ability to make an easily understood analogy for just about any situation in any context.

Prior to joining IBM, I did the startup thing, worked during the heyday of the bubble, with Michael Jordan while at an advertising agency in Chicago, and helped to pioneer the first online e-commerce transaction from outer space.

Besides my work, I'm mad for my girls, Emma, Grace and my beautiful work-partner and wife Jodi.