My claim to fame in the world of social media and blogging came in 2007 when I sold my ‘Ask A-Rod’ video game column and podcast after being served with a cease and desist for my research on the unfair selling practices of big box retailers in selling video games. The important takeaway from the ordeal was validation: I could make a living doing what I love.
I’m a 2-time “Top 25 Under 25 Canadian Blogger to Watch” (Front Side Bus) and the 2009 winner of the National Rogers Marketing Competition, for which I also held the title of best undergraduate speaker in Canada. I’ve been a part of marketing and communication for some of Canada’s largest Fortune 500 companies and world-renowned ad agencies.
I’ve spent the better part of the last decade growing the social properties of Canada’s most prominent brands, managing all aspects of their online strategy. I’m currently the Digital Strategy Lead at Star Content Studios, a division of the Toronto Star.
My work has been featured on DigitalJournal.com, MaximumPC, WhatCulture.com, RipTen.com, staples.com, Nintendo.ca, and adamrodricks.com.
I’m also the host of StaplesTechTV, the official YouTube channel of Staples Inc.
What does all of this mean? It means that I help businesses resonate with a younger audience and increase chatter amongst these segments, thereby strengthening their online branding.
I’ve engaged millions of fans on Facebook, followers on Twitter and viewers on YouTube. Presently, I’m also speaking at the University of Toronto campuses to students on how they can harness the power of social media and blogging to influence across platforms.