Adam Eisenstein

I manage the global employment marketing & branding strategy for McGraw-Hill (soon to be McGraw Hill Financial). The companies that make up what will be the new McGraw Hill Financial - a leading provider of content and analytics to global financial markets - include the best in class brands Standard & Poor's Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, J.D. Power and Associates, Platts, McGraw-Hill Construction and Aviation Week.

In my time in this position, I have greatly broadened brand exposure and attracted talent via social media, blogging, website redesign, video production, online and mobile advertising, and strategic partnerships with vendors and job seeker communities. (See www.mcgraw-hill.com/careers, www.thevirtualcooler.com, www.twitter.com/McGrawHillJobs, and www.facebook.com/mcgrawhill.)

I also have experience in social media & community management, strategic communications planning, internal communications, content management, speechwriting, and issues management.

My background in teaching, theater and film gives me a creative angle on how to communicate effectively and hold audience interest. I was the producer of full-length feature film 'If You Could Say It In Words' which has been recognized as one of the most accurate portrayals of Asperger's syndrome on film. (www.ifyoucould-movie.com). I currently am an actor in a webseries "First World Problem" - see it at www.youtube.com/firstworldproblem.