B.S., Marketing w/ Business Minor, pursuing a future career in brand management or strategy & analysis/analytics.
Currently interning as an Analyst in the Strategy & Anlaytics Capability at Digitas, Boston.
Interned with Arnold Worldwide and Cambridge Systematics (Mgmt Consulting).
I am a marketing/business student graduating ahead of my class in December, 2011, and am pursuing a career in brand management, or marketing analytics and strategy, or digital marketing consulting, and eventually an MBA/MSMA.
I am an analytical, strategic, creative, and goal-oriented thinker with a passion for marketing analytics, brand strategy, and technology. Additionally, I am comfortable as a cross-functional team leader and have experience with cross-departmental collaboration on both long-term and ad-hoc projects – client and agency-side.
While I have experience with every aspect of the marketing/advertising campaign from product development to creative execution, my main areas of experience are strategy, cross-media analytics (website,OLA, search,social), and advanced analytics. Within these areas, I have worked on projects with leading Fortune 500 companies (GM, Volvo, Ocean Spray, Progressive, Truth, McDonald’s) to measure, test, and deliver consumer, economic, and technological insights in order to help optimize marketing performance.
Additionally, I have experience employing both statistical analysis and web analytics software such as SAS, SPSS, and Omniture Site Catalyst & Discover, in order to transform raw data and web analytics into actionable information that can be used to demystify online consumer behavior and capitalize on emerging trends that may have major financial impacts.