Adam Michael Rubin

Innovation Director, Head of IP & Development, and Associate Partner in New York

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As Head of Intellectual Property and Development at Fahrenheit 212, Adam has two clear responsibilities. Firstly, to advance the innovation methods, tools and techniques deployed by Fahrenheit 212 to unlock growth for clients. Secondly, to ensure that Fahrenheit 212 continues to produce the world’s best, commercially creative, innovators. In this role, Adam sets the vision, shapes the architecture, and leads the execution of a robust knowledge platform that equips the firm’s Strategy, Idea Development, and Design teams with processes, methodologies, and training curricula.

Adam is also an Innovation Director in Fahrenheit 212’s Idea Development group, where he brings deep passion and extensive experience to every engagement. He is responsible for the creation and development of transformational ideas, and ultimately drives them to market. On behalf of his clients, whether a start-up or Fortune 100 company, he operates as an entrepreneur, problem solver, and creative strategist.

As a musician, technologist and chess fanatic, Adam is equally consumed with the journey of the experience as he is with the denouement. His passion for success aligns magically with Fahrenheit 212’s outcome-obsessed innovation philosophy.

Adam graduated from McGill University where he majored in Information Systems and was recognized with a provincial award for outstanding achievements in his field. He earned a diploma at Berklee College of Music in Massachusetts, and earned an MBA from the University of Toronto’s Rotman School of Management where he specialized in Strategy during the early development of Roger Martin’s Design-Thinking curriculum.

Prior to joining Fahrenheit 212, Adam worked with global innovation consultancy Idea Couture in its earliest days, helping to build and give shape to the organization itself, and becoming a leader within the company as Head of Digital Innovation. In his time there he served a diverse client base that included AbVie (previously Abbott Labs), RBC, Corus Entertainment, Target, Diageo, MIT, Indigo, Kraft, Molson, Astra Zeneca, United Health Group, AARP, Aviva, Liberty Mutual, Morneau Shepell, Sobeys, Yellow Pages, among others.

Although Adam has fond feelings for his hometown of Montreal, he loves living in NYC, relishing yet another dichotomy in both the action of the city and the peacefulness of its green spaces.

(Background photo by Trey Ratcliff, borrowed without permission.)

  • Work
  • Education
    • Rotman School of Management