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Asala is a writer, digital media and communications strategist, and organizational development consultant whose work focuses on the intersection between culture, technology, and bottom line impact in the philanthropy and startup sectors.
An MIT alum, she worked for over five years in the software industry with small business and corporations to implement technology solutions before deciding to lend her skills and expertise to the philanthropy sector. She's an expert at using digital media for brand visibility, consumer engagement, awareness-raising, crowdsourcing, and thought leadership, and is passionate about coaching women-led ventures to leverage strategic communications and ICT towards achieving their goals.
Asala's work using media to amplify the voices of marginalised communities has earned her international recognition; she was recognised by Massachusetts state for her innovative use of digital media to education the public on women's health issues; and her contributions to women's health Massachusetts history her work has appeared on Huffington Post, Ms. Magazine, BET, and a myriad of print publications.
She is currently the strategic communications manager at Nike Foundation's Girl Hub in Nigeria where she is leading initiatives to engage policy makers and pop culture influencers to advocate nationally for adolescent girls in Northern Nigeria.
She writes about media, identity politics at www.spectraspeaks.com, and can be found tweeting insights from her travels @spectraspeaks