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AdCast is a genNext integrated "Content Optimized Communication Delivery Platform" for developing, designing, deploying and delivering a comprehensive range of engagement solutions. AdCast is capable of delivering services including trend spotting, market intelligence, prospecting, social networking, advertising, marketing, client support and loyalty optimization services. AdCast is a futuristic tool capable of bringing advance tools used by Advertising, Marketing, Publishing and Digital Media Agencies to the finger tips of individuals and organizations in an easy to use low cost intuitive manner. AdCast is an intelligent collaborative product which adds value across the customer life-cycle based on unique “C6 (Content, Context, Crowd, Conversation, Concept, Client)” approach.